Full Graphics | Accessibility


Providing better information for the public

Who is it for?

This brain-friendly 1 day course is designed for all those involved in producing and commissioning information for the public on their rights or the issues of every day life – whether in a government body, an advice service, specialist charity, or a community organisation. It will enable participants to produce information that better helps the public at no extra cost, catch up on the latest techniques, and share ideas.

What this course will cover

This course is about the issues you need to consider when producing information for the public in order for it to be as effective and helpful as possible. Our focus is on what organisations can do to improve their information for free.

It will help participants to commission or prepare, plan and produce law-related information that meets the needs of their target audiences, without going over budget.

By the end of the course you will be able to:

  • Discuss the qualities of better information.
  • Understand the needs of your target audience and how that should affect the information you produce.
  • Understand how to design material to meet the needs of your target audience.
  • Understand the importance of using a variety of presentation techniques and how to do this.
  • Understand how to choose an appropriate style and tone to make your information more effective.
  • Be familiar with Advicenow’s Better Information Handbook and use it as a learning resource.


What participants say

"It was excellent, nicely informal and very enjoyable!"
Laura Skorupa,
British Polio Fellowship

“Very useful course that exceeded expectations. I think it would be useful to all public sectors to attend”
Amy Bannister,
London Borough of Merton

  • What do Advicenow mean by 'Better Information'?
  • Planning - looking at if/how you can make the process you use to create or update information more effective.
  • Preparation - importance of clarifying objectives, getting to know your target audience, understanding what they need and how to reflect that in your information.
  • Planning the material – including how to select a format, structure and presentation techniques that will help you achieve your aim and meet the needs of your audience.
  • Producing the information – including how to create the right style and tone, decide what to leave in and what to take out, pilot your material, and the editorial role.
  • Design - how to make information attractive to your audience and more effective.
  • Delivery - Tips for distribution, monitoring and evaluation.
  • Action points, feedback and support going forward.

The course was designed and written by Mike Phillips and Chrissie Wright of the Directory of Social Change based on material from ASA Advicenow’s Better Information Handbook.

Please contact us for the latest available dates and venues. Use the comment box below.

In-house training

We are able to provide this training to your organisation in-house and tailor it to meet your organisations needs. Fees are negotiable.

For more information about in-house training or please contact us using the feedback form below.

Order your copy of the handbook - FREE!

Better Information Handbook Pic

Contact us to order you copy of the Better Information handbook. We'll only charge you postage and packing. Alternatively you can download the Better Information Handbook (1.4 MB). Or contact us for the handbook in an alternative format.

Type your comment

* indicates a required field.

Comment on this article

See our Privacy Policy

To help us ensure that we only get comments from real people, please enter the following code below C6EEA

In this section

Get Adobe Reader

Get Adobe ReaderSome documents require Adobe Acrobat Reader to view them. Download it here.

Problems Downloading? Download help